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The perfectwhitetee story started with one shared obsession: t-shirts! perfectwhitetee founders, Jen and Lisa, are two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics. perfectwhitetee is equal parts California casual and New York street-cool. Together, Jen and Lisa have more than 30 years of experience in the fashion industry. Jen previously founded a thriving t-shirt tee brand in the women’s contemporary market, and Lisa owns an NYC showroom in this category, as well as two retail locations selling women’s upscale casual basics. perfectwhitetee is proudly made in the US. Today, perfectwhitetee is growing by the minute. Jenn and Lisa have found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Their love for tees comes through in every style they offer, and they can’t wait to see what’s next for perfectwhitetee at Roseark!


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