Goshwara is a term used to describe a silhouette of perfect proportions. In ancient Persian courts, this term was used to describe the perfection of beauty. Designer and President, Sweta Jain, launched Goshwara in 2005 to fill a void in the market for luxuriously fun pieces, building Goshwara into a collection-based brand. For Sweta, the spirit of innovation is always incorporated into her jewelry. Goshwara utilizes the idea of pristine craftsmanship to build their collections. In a world where originality is rewarded, Goshwara has evolved and kept up with trends, but in many ways is still guided by the principles of timelessness and tradition.